Marketing in the News

Marketing in the NEWs

For now, there are a lot of sports brands, Nike is a sports brand that I liked since I was a child. It may be rare when I was a child, but according to the development of the times,

even some of Nike's promotion and promotion methods have made many people realize the brand. So I have always been concerned about the marketing of this brand.

https://www.entrepreneur.com/article/320516

On the 30th anniversary of the iconic Just Do It slogan, Nike released an advertisement featuring a black-and-white image of Colin Kaepernick with the text «Believe in something. Even if it means sacrificing everything.» Within minutes, social media was abuzz with reaction.

Nike must know that hiring the face of the most controversial sport of the NFL will lead to the online whirlpool. So why take risks? Why should you lose yourself? Surveys show that younger, liberal audiences prefer companies to take a stance on important issues. Nike's core audience is disproportionately young and more liberal than average, so the brand had good reason to believe that a bold, politically-minded ad would ultimately have a positive impact on its core audience. However, this is only the beginning of the story. By looking at social media audiences discussing the campaign, and Nike's conversation overall, we can go further than the surveys to showcase how brilliant the marketing move indeed is. Looking at the general Nike conversation, Nike's core audience is young, with only 25 percent of people discussing Nike online being 35 or older.

Nike's value proposition is to satisfy customers' concerns about them. Enterprises can get corresponding profits from them. Nick uses the market, enterprises, and customers to obtain many benefits.

Nick uses this marketing method to identify their customer base. Although they don't use ads to launch products directly, customers will pay more attention and buy new products from Nike in the future.

I think Nike can make their products correspond to a broader customer base, and even allow more people to buy.

Nike by not launch a direct product advertising, and use another way to make customers feel more interested in the product，because in reality, many products begin ads that use stars to let customers know the brand and let customers know how much the brand is right for them.

If I am a brand manager, I might let the ads show our new products directly, make our customers know and then buy. I probably won't use this way as in the article, because I feel this will be more direct

I think this marketing scheme is good because it makes Nike more aware of their customer base are those people.

I learned from this article that marketing should determine the age level of your product, and not all people of all ages can accept your brand.and social justice advertising will make young people more progressive appreciate、